Privacy Policy


Date updated: 19 May 2023


The website is managed and operated by the Campaign to End Loneliness and our host organisation, the What Works Centre for Wellbeing.

This privacy policy only applies to the Campaign to End Loneliness website and how we collect, process and use data to communicate with you effectively. Our host organisation, the What Works Centre for Wellbeing has a privacy policy for their website. 

This privacy policy explains how we look after and use the personal data we collect from you when you use our website (regardless of where you visit it from), and tells you about your privacy rights and how the law protects you.

We may update this privacy policy by posting a new version on this website. If we update this in a way that significantly changes how we use your personal information, we will use reasonable efforts to bring these changes to your attention where we have your contact details. Otherwise, we would recommend that you periodically review this privacy statement to be aware of any other revisions.

What data do we collect?

For all users, we collect information on how you use this website, including:

  • IP address
  • Analytical cookies (see further for details)

If you sign-up directly to our fortnightly newsletter or choose to share your story, the Campaign to End Loneliness collects the following additional data:

  • Personal identifiers, contacts and characteristics (name, email address, etc.). You can find more about what constitutes personal information on the ICO website.
  • Personal reflections on how loneliness has affected you in the past (if you choose to share your story)

How do we collect your data? 

You directly provide the Campaign to End Loneliness with most of the data we collect. We collect data and process data when you:

  • Sign up to our emailing lists such as our fortnightly newsletter
  • Voluntarily complete a research or customer survey or provide feedback via email to our info inbox or directly to staff
  • Use or view our website via your browser’s cookies.

The Campaign to End Loneliness may also receive your data indirectly from the following sources:

  • If you attend an online, or in-person, event and supply your personal information to the Campaign to End Loneliness for the purpose of finding out about future events.

We make every effort to ensure the security of transmissions on our systems, however data transmission over the internet cannot be guaranteed to be totally secure.

Data transmissions can be intercepted and if they contain confidential details they may become known to third parties. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us.

By submitting your data, you agree that any information transmitted or received via e-mail or on the internet is undertaken at your own risk.

Third parties

We may use third party providers to manage event registrations and to take payments where required. With your consent, these parties will share some of the data with us including name, email address, and telephone number provided. This enables us to deliver the event by being able to:

  • Send reminder joining instructions
  • Contact you if the event is cancelled or postponed
  • Validate your details when you arrive to confirm who you are
  • Follow-up emails to thank you and with your consent, let you know about other events you might be interested in

We maintain Data Processing Agreements with all third-party providers where personal data is being collected and processed our behalf.

How do we use your data?

The Campaign to End Loneliness collects your data so that we can:

  • Email you about news, services and insights through our mailing lists.
  • Contact you to tell you about projects, surveys, case studies or other work you have contributed to or expressed an interest in.
  • Monitor and improve our website.

We abide by current law (in particular with the General Data Protection Regulation ((EU) 2016/679) (GDPR) and the Data Protection Act 2018 (DPA 2018)) and will only use the information that we collect and hold about you appropriately and lawfully.

We will not make your personal data available for commercial use without your consent. We will pass on your data to third-parties when required to do so by law.

What is our lawful basis for using your data?

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information is your consent. You can withdraw your consent at any time by unsubscribing or directly contacting us at

How do we store your data?

We securely store and retain your Personal Data only for as long as is reasonably necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

If you have agreed to receive marketing from us, you may opt out at any time. If you no longer wish to be contacted, please unsubscribe or contact us directly at

Once you have requested to unsubscribe we will retain your data for one month if:

  • it is needed for the purposes set out in this document,
  • the law requires us to,
  • it is necessary for archiving, research, or statistical purposes – so long as certain conditions are met. Namely that the information is: stored in a secure environment and not used for any other purpose.

When you consent to share your story, the information you provide will be stored on our database for a maximum of two years. You can withdraw your consent at any time.

What are you data protection rights?

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

  • The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.
  • The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request we complete any information you believe is incomplete.
  • The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
  • The right to data portability – You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you.

If you would like to exercise any of these rights, please contact us at

How do we use cookies?

We use cookies in a range of ways to improve your experience of using our website, including to recognise you on our website and remember your previously selected preferences.

We use Google Analytics to monitor traffic levels, search queries and visits to this website. Google Analytics stores IP address anonymously on its servers in the US, and neither the Campaign to End Loneliness or Google associate your IP address with any personally identifiable information.

These cookies enable Google to determine whether you are a return visitor to the site, and to track the pages that you visit during your session.

How to manage cookies

You can set your browser not to accept cookies, for more information visit In a few cases, some of our website features may not function as a result.

How to contact us

If you have any questions about our privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at

You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113
ICO website