15 local authorities across England are to be given new cash to fight loneliness, but campaigners warn that many others areas are looking to cut much needed support for lonely people.
The Campaign to End Loneliness has welcomed a Big Lottery Fund announcement detailing the 15 areas to receive Ageing Better grants to help combat loneliness and isolation .
Loneliness and isolation has been shown to have a similar effect on health as smoking 15 cigarettes a day  and it is hoped the Big Lottery Fund grants, worth between £2.5 million and £10 million will help the successful local partnerships make a real difference to the lives of lonely older people.
This is particularly important: at a recent Campaign to End Loneliness Summit in the North West, many of the service providers and commissioners present said that funding constraints were leading to an uncertain future for much of their work on loneliness.
Laura Ferguson, Director for the Campaign to End Loneliness, says: “There is a broad consensus that loneliness is a major public health issue, with lonely people much more likely to experience conditions requiring health or social care support. This is why the Ageing Better investment is so important – this area badly needs urgent and major investment.
“The £82 million fund will make a huge difference to the 15 areas that have been successfully in their bids, but there are many more areas that were unsuccessful, or did not even apply.
“In the past it has been far too easy to ignore or sideline issue like loneliness which are about preventing ill health in the long term. If those in charge of health and care budgets continue to take such a short-term approach, we may see services facing growing costs and unable to cope with the demand in the future.
The Campaign to End loneliness is calling for all Health and Wellbeing Boards to commit to addressing loneliness in their strategies. So far just over 50 per cent have done so, leaving just under half the areas in England appearing to have no plans to tackle loneliness among older people .