There are more than 1 million older people who are chronically lonely. Yet it only takes a minute to make someone’s day.

Christmas and the New Year can be one of the loneliest times for older people. That’s why Good Morning Britain is launching their 1 Million Minutes campaign to ask you to pledge just 30 minutes of your time to help an older person.

The Campaign to End Loneliness has teamed up with Good Morning Britain to help them deliver their Million Minutes campaign.  You can pledge your time to help an older neighbour, friend or relative before Christmas, and you can also take up a specific volunteering opportunity with The Silver Line, Royal Voluntary Service or Age UK.

To pledge your time to help a lonely older person this Christmas,  click here.