Why we work in Pembrokeshire and Carmarthenshire

The recent National Survey for Wales showed the 17% of people in Wales were lonely and 54% of people experienced some feelings of loneliness.

Pembrokeshire and Carmarthenshire have very specific challenges in ending loneliness. There are many rural and isolated communities. The total population is around 308,000. 25% of the population are over the age of 65 and this is set to increase. Older people retire to the areas and younger people move away for education and employment opportunities, leaving less opportunity for meaningful connections between the generations.

West Wales is one of the poorest regions in Northern Europe and there are links between poverty and loneliness. Two of the main sectors in Pembrokeshire and Carmarthenshire are tourism and agriculture, which are seasonal and particularly in the case of farming, solitary.

The campaign is working in these areas to address the numerous and complex reasons for loneliness.

What we’re doing in Pembrokeshire and Carmarthenshire

We want to work with people, organisations and businesses across these areas to ensure everyone is playing their part in ending loneliness.

We will partner with health, local authorities, charities and business to ensure everyone know what they can do to challenge loneliness in rural and isolated communities. We want to build a network of individuals to breakdown stigma and talk about loneliness, so that we can all overcome it.

Our approach will be in partnership with the communities we work in and focus on their needs. In year one we want to pay particular attention to agricultural workers and how they experience loneliness and isolation.

Get in touch

Speak to our campaign manager for Wales Claire O’Shea.